How to split a corporate gift budget across 3 groups: VIP clients, strategic partners and loyal customers
1. The 20/80 principle: spending in the right place matters more than spending evenly
Under the 20/80 principle, a relatively small share of clients can bring in most of the revenue or play an outsized role in a company's growth. So rather than splitting the budget per head, a business can consider giving most of it to the relationships that deserve priority care.
That said, 80/20 should be treated as a guideline, not a fixed formula. High-revenue clients matter a great deal, but partners with long-term potential, loyal customers and strategic relationships also deserve attention.
The first thing to do is to be clear about why you are giving gifts, then group the recipients by the value of the relationship, how close it is and where it is heading.
2. How should the budget be split?
🎁 Group 1 – VIP clients and strategic partners
This group should come first for product quality, design and the experience of receiving the gift. A carefully curated gift box, packaging that carries your brand and a greeting written for the recipient show far more respect than an expensive gift that does not suit them.
🤝 Group 2 – Loyal customers
With customers who have been with you for a long time, what matters is keeping the connection alive. You can choose Tết gift sets of good quality, attractive presentation and real everyday use, with just enough of your brand on them.
🌿 Group 3 – General customers and the wider customer base
For this group, favour gift designs that can be rolled out consistently in large quantities and are easy to ship and to quality-check. Good packaging, a suitable product and a sincere New Year message can still build goodwill without pushing costs too high.
3. Trying it out with a VND 100 million budget
Suppose a business has VND 100 million for Tết gifts. One possible plan is:
- VND 60 million: for VIP clients and strategic partners.
- VND 25 million: for loyal customers.
- VND 15 million: for general customers.
These proportions are only an illustration. Adjust them to the number of recipients, how important each group is and your customer care goals for the coming year.
One important point: do not count only the price of the products. The gift box, logo printing, greeting cards, packing and delivery also need to be in the budget from the start, so nothing unexpected comes up later.
4. How can you save money and still give a gift of value?
In Trí Ân Gift's experience, businesses can make the most of their budget by standardising a few core gift designs, ordering early and varying the combination of products for each group of recipients.
For example, the same gift box line can be used throughout, while the contents, the colour of the accessories or the greeting card change to suit each audience. This keeps production costs under control while still creating the differences that matter.
Above all, think carefully before cutting product or packaging quality. Saving a small amount at the cost of a gift's elegance may not be a trade worth making.
Closing thoughts
Corporate Tết gifts are not just a year-end expense. They are also how a business acknowledges the relationships that have helped it grow.
Allocating a budget well does not mean favouring only the clients who bring in the most revenue; it means giving each relationship the attention it deserves.
At Trí Ân Gift, we believe a meaningful gift starts with understanding the recipient, the reason for giving and the real budget. When those three are weighed in balance, any business can put together gift sets that are beautiful, appropriate and rich in meaning.
🎁 Trí Ân Gift – helping businesses build Tết gift solutions that fit the budget and carry the full message of gratitude.
📩 Contact Trí Ân Gift for a gift plan tailored to your business.
Connect with Trí Ân Gift
Trí Ân Gift designs and produces corporate gifts: client appreciation gift boxes, Tết gifts, employee gifts and Mid-Autumn gifts — with fine logo engraving, hand packing and nationwide delivery across Vietnam:
- CÔNG TY TNHH THƯƠNG MẠI ĐẦU TƯ TRÍ ÂN — Trí Ân Gift, premium corporate gift brand.
- Head office: 108 Nguyễn Hữu Thọ, Định Công, Hà Nội.
- Transaction office: 85 Đại Từ, Định Công, Hà Nội.
- Hotline / Zalo for quotations: 0876.782.782 – 0889.822.855.
- Email: info@triangift.com
Website: www.triangift.com - B2B offer: Free logo engraving or printing for orders of 50 pieces or more (on the designs where this applies), real samples sent to your office before mass production, and multi-location delivery across Vietnam.
Trí Ân Gift – refined gifts, heartfelt gratitude.
